The National Farmers Fedaration are looking to inspire school leavers to undertake a farming season. The international border closures has meant there are not enough people to harvest and work in farms. This campaign aims to change their perception of farming season as a fun, enjoyable experience to make friends and make memories for life.The bold typography and colour palette paired with the on-trend stickers appeals to a younger audience.
Pick a New Adventure
Brand Identity/ Illustration/ Digital